Founder + Brand Manager + Lead Designer
I suggest to every client– ‘tell me everything, show me every project you have worked on, and tell me the things you think aren’t important’. What I LOVE about developing brands is helping people to realize that all the good stuff is not just the obvious but the good stuff is most times hidden, and has unrealized potential. I started Orange Custard because,
helping people see what they can’t see about their brand,
helping clients create the vision for an instinct which every time so far has been an unrealized potential, and
being the problem solver.
I create visual stories. Every chosen element is important because each detail representing your brand is an expression of the project, tells a story of who you are, what you've already done, and what you are about to do.
Straight talking, I help clients develop stories not yet told, re-create ideas or stories that may need to be re-told, and with a detailed analysis of the brand, I make certain that your ideas will be presented with artistry, clear strategy, and timeless design
Balance– the most important design principal is visual weight. Your site may contain important elements--logos, social media icons, graphics, and video—and my job is to place these elements so the overall vision has balance, and your message has clarity. Color– choosing complimentary hues and tints that will reflect your brand's identity. Graphics– visual art that is non-intrusive and will add to the overall look and feel of your project. Typography– choose fonts that are readable and reinforce the content of your web pages or brand's logo.