nikki terry

CREATIVE DIRECTOR

I ask every client, ‘tell me everything, show me every project you have worked on, and tell me the ideas you think aren’t important.’ I say these things in order to create effective and thoughtful designs.

brand + VISION.

Taking the time to learn about my client’s personal brand or business is how I create their visual stories. Every chosen element is important because each detail representing your brand is an expression of the project, tells a story of who you are, what you've already done, and what you are about to do.

DESIGN system.

Straight talking. I help clients develop stories not yet told, refresh ideas or stories that may need to be re-told, and with a detailed analysis of the brand, I make certain that your ideas will be presented with artistry, clear strategy, and timeless design

QUALITY.

Balance– the most important design principal is visual weight. Your site may contain important elements--logos, social media icons, graphics, and video—and my job is to place these elements so the overall vision has balance, and your message has clarity.
Color– choosing complimentary hues and tints that will reflect your brand's identity. Graphics– visual art that is non-intrusive and will add to the overall look and feel of your project.
Typography– choose fonts that are readable and reinforce the content of your web pages or brand's logo.